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Corporate
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Dana McCauley’s clients sing her praises because she delivers quality creative services on time, on budget and with pleasure. By charting the food landscapes of the USA, Canada, Asia and Europe, Dana McCauley brings a global, informed perspective to her projects that helps her clients to create best of breed, products and programs. Motivated and directed by Dana is a bright, talented team of food writers, chefs and home economists who are able to execute projects as diverse as grocery product development, recipe testing and food copy writing.
The portfolio of Dana McCauley & Associates Ltd. includes a wide range of national grocery and beverage manufacturers as well as PR, branding and advertising agencies who need services such as new product concept architecture, spokesperson campaigns, recipe development and copy writing.
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Media
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On a freelance basis, Dana McCauley crafts cookery and other food related magazine and newspaper articles. Dana has been food editor for Gardening Life, Homemaker's and Style at Home magazines. She is also a frequent contributor to Cooking Light. She has contributed to many other publications including Elm Street, Chatelaine and Canadian Living magazines.
Dana McCauley has made hundreds of television appearances on shows such as The Today Show, CNN, Canada AM, Breakfast Television and Daytime Toronto (see below for a more extensive list of appearances). Newspapers, magazines and radio stations from London, England to Sydney, Australia and Los Angeles, California have interviewed Dana McCauley for her expert insights. The National Post, the Canadian Press wire service, People Magazine and USA Today have published profiles about her business and books.
Short List of Television Guest Appearances:
Balance
Body and Health
Breakfast Television
Canada AM
Canadian Living TV
CHCH Morning Live and News at Noon
CKCO News at Noon
CNN
Daytime Toronto, Daytime Ottawa, Daytime Vancouver
Fanny Brice Show
Fox News
House and Home TV
Kitchen Equipped
Leeza Gibbons Show
The Big Breakfast
The Today Show
TV Tokyo
Vicky Gabereau Show
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Cookbooks
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Dana McCauley is an internationally proven author who believes that a thorough understanding of the past is essential to predict where food trends will go in the future. Besides her involvement in the titles below, she also acts as a professional culinary coach for first time cookbook authors.
Chronological list of Published work:
1996 Centro Cooks: A Celebration of the Seasons, by Barbara Prevedello.
Culinary consulting and food styling by Dana McCauley.
1997 Last Dinner on the Titanic, by Dana McCauley and
Rick Archbold, 170.000 copies in print in English, French, Japanese, German and Czech.
1998 In the Kennedy Style by Letitia Baldrige,
culinary consulting by Dana McCauley.
1999 Noodles Express: Fast and Easy recipes in 15 to 45 minutes,
by Dana McCauley.
2001 Legendary Brides by Letitia Baldrige,
culinary consulting by Dana McCauley.
2002 Pantry Raid: Out of the Cupboard Cooking, By Dana McCauley.
Introduction by Elizabeth Baird.
2002 Homemaker's Menu of the Month Cookbook,
Edited by Dana McCauley,
written by the food writers of Homemaker's Magazine.
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Corporate
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With an academic background in nutrition science and corporate experience as an accredited professional home economist, Amy Snider brings an authoritative health perspective to the Dana McCauley & Associates Ltd. team. An inspired concept architect, Amy supervises and manages the Sensory Excellence Program and all test kitchen activity.
Amy Snider has developed nutrition programs and guided food marketers at companies such as H.J. Heinz, DineWise and Clover Leaf Seafood to use health
and diet messages responsibly and meaningfully. She employs a battery of nutrition databases and has contacts at the CFIA, USDA, FDA and ADA with whom she frequently consults to help our clients make responsible claims that can help consumers to lead healthier lives. One of her areas of expertise is advising clients about how to comply and work within official guidelines as they position their products in health and nutrition niches.
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Public Speaking / Media
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Amy Snider is also involved in public education. She speaks about healthy eating and nutrition to groups such as the Osteoporosis Support Group and the Canadian Diabetes Association. She was involved in developing for national use an informational video for Community Care designed to teach senior citizens about nutrition. She has been a guest on numerous television shows including The Mom Show, Daytime Toronto and Global Morning News. Amy’s nutrition knowledge and excellent recipe writing skills are showcased in her first cookbook, Fiber Boost, Everyday Cooking for a Long, Healthy Life (Key Porter 2004).
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